Project Overview

As a marketing research service, IsiSurvey is engineered to provide data about consumers and their habits. Consumers are encouraged to participate on the survey after they register as a member; IsiSurvey will inform members via email about the availability of new survey. With cost-free registration and membership, IsiSurvey provides ISI Poin which can be traded with shopping vouchers for nation-wide merchants, as a token of gratitude. Respondent will be able to fill and add their ISI Poin by participating in a survey or by suggesting and sharing the IsiSurvey website to colleagues and friends. ISI Poin will expire after 1-year period from your last visit to IsiSurvey.com. This service offers the respondent/member a direct benefit in a practical set-up and easy-to-share environment, while at the same time providing required data for marketers and brands.

Business Issue

Develop a research tool to facilitate respondents anywhere and anytime, comfortable for both surveyor and respondent.

Business Solution

A web-based survey/polling for registered member with direct added value for the respondents and marketers.

Lesson Learned

Automating the survey process will bring the people to you, and not the other way around.

Benefits

Online presence makes it easier for marketers and respondents to recommend/share the promotional message.